A Twitter campaign urging Brits to help clean up the streets ahead of the Queen’s 90th birthday this year has been blasted on social media as cynics say it treats civilians as ‘peasants’ and ‘minions’.
The Queen will enter her tenth decade on 21 April but her milestone birthday will officially be celebrated in June.
The Clean for The Queen movement describes itself as ‘an anti-litter campaign to clean up the UK in time for Her Majesty The Queen’s 90th birthday’ and hopes to enlist more than a million people over the coming months.
The Clean For The Queen campaign is hoping to mobilise more than a million volunteers to tidy up towns and villages throughout the UK before Her Majesty celebrates her special day on April 21
The Twitter account Clean for The Queen has less than 800 followers but has prompted a wave of negative feedback from tweeters who believe it treats them as ‘peasants’, ‘serfs’ and ‘minions’
It was set up by Adrian Evans, who was Pageant Master for the Queen’s Diamond Jubilee in 2012, and launched last September to mark the Queen becoming Britain’s longest-serving monarch.
Its Twitter account posts regular updates, such as ‘Cleaning is a great way to build team spirit, clean up with your office team!’
It has also launched a countdown to its ‘big clean-up weekend’ on 4-6 March, where it hopes to get one million people involved with 50,000 ‘litter action’ events.
Adrian said: ‘What better present could we all give her than a clean country.’
The Queen, who turns 90 in April, will officially celebrate the landmark birthday in June and campaigners are calling for a million civilians to help with the clean-up effort up and down the country in the coming months
Twitter user Josh Both joked that #ScrubTheStreetsPeasants didn’t ‘have quite the same ring to it’
Cal felt the campaign was treating civilians like ‘subservient plebs’
He told FEMAIL: ‘The ‘Clean for the Queen’ campaign started off as a conversation between a handful of organisations, frustrated by the continuing littering that affects our beautiful country.
‘Our ambition is to create a community inspired, grass-roots mass action event – one that will become a recurring annual clean up. We feel that marking The Queen’s 90th birthday with the inaugural clean-up is a wonderful way to kick-start it to life.’
However, the Twitter community was less than enthusiastic, and their tweets of protest caused the hashtag #CleanForTheQueen to trend for all the wrong reasons.
Twitter users were less than impressed by the proposals for the public to ‘clean up’ for the Queen’s birthday
Nick Fernley joked that perhaps God could help with the clean-up efforts ahead of the big day in June
Some users left sarcastic comments, with many doubting the efficacy of the ‘clean-up’ campaign
Twitter user Josh Both joked that #ScrubTheStreetsPeasants didn’t ‘have quite the same ring to it,’ while another, Cal, felt the campaign was treating civilians like ‘subservient plebs’.
Hannah wrote: ‘If you see me not dropping litter please do not assume I am doing it for the queen,’ while Nick Fernley said: How about we ask God to #CleanForTheQueen while he is saving her, it can’t be beyond an omnipotent’s capabilities.’
Cheryl Davies added: ‘#CleanfortheQueen? Yeah, that’ll work. People who throw takeaway leftovers out of car windows are going to be won over for this campaign.’
Tony Bengtsson tweeted: ‘#CleanForTheQueen just makes me want to fly tip.’
Tony Bengtsson said that the campaign made him want to fly-tip rather than pick up other people’s litter
One tweeter posted a photo of a dachshund on crutches, joking that he was part of the clean-up effort
Celestine joked that the general public were being treated like ‘minions’ ahead of the Queen’s birthday, while tweeting a photograph of her in her gilded Britannia state carriage
Many Twitter users were less than impressed by the idea that they should ‘clean up for the Queen’
DocHackenbush posted a photo of a dachshund on crutches, joking: ‘This dog is doing its part by not dirtying the pavements with its feet.’
Celestine tweeted a picture of the Queen in her gilded Britannia state coach, with the caption: ‘Get outside my minions and #CleanForTheQueen I want those streets sparkling so I can ride my Golden Carriage.’
Lesley Bremner wrote: ‘Peasants! Serfs! Don’t look after your environment for your own sake do it for the biggest benefit claimant of them all.’
Twitter’s response to the campaign had #CleanForTheQueen trending on social media for the wrong reasons
Many felt the campaign implied that civilians were ‘serfs’ and ‘minions’ only there to do the monarch’s bidding
One woman defended the idea, suggesting that people shouldn’t get so angry about the campaign
Pete Ford said: ‘That’s what we need in these hard times; to all do our bit for the most fortunate person in the country. For free.’
Aileen McGibbon said: ‘Your campaign is trending, but only because it’s reminded us how much we really need to stop putting off that revolution.’
However, some people saw fit to defend the campaign. Sam Tennant wrote: ‘Why are people so angry about #CleanForTheQueen? Just pick up your rubbish cause you want a clean country and get tf over it.’
T-shirts encourage Britons to join the ‘world’s biggest litter pick’ and to clean up for Her Majesty
The Clean for The Queen campaign calls on the public to help clear up rubbish ahead of the Queen’s birthday