It’s a big day for tiny tykes looking to follow in the footsteps of North West. Kardashian fashion favorite Balmain have announced the launch of a new children’s fashion line.
The fashion giant’s creative director Olivier Rousteing, 30, made the announcement on Instagram on Monday with a photo of four stylish kids and the proclamation: ‘Welcome to my new Balmain Kids!’
‘I think I first thought about designing kidswear when I dressed North,’ Olivier told Bustle of his inspiration. ‘I had a conversation with Kim, and that was the beginning of how I really understood that the Balmain universe can also belong to kids.’
A new market: Balmain has announced that they are launching a line of high-end children’s fashion
A lot to choose from: The line will have 55 pieces, many of which are miniaturized versions of the brand’s famous military-influenced designs
The mind: Olivier Rousteing, 30, made the announcement over Instagram, posting several images with four chil models and saying ‘Welcome to my new Balmain kids!’
The 55-piece collection features clothing for both boys and girls aged six to fourteen and borrows more than a touch of the military influence typical of the brand’s adult lines.
In fact, the pieces – which will be available for purchase online and in Balmain boutiques from June this year – appear to be miniature versions of Olivier’s designs.
And, just like the brand’s other collections, the pieces are due to have a price tag to match, with the costs ranging from €190 (about $205) for a sleeveless T-shirt to €5,500 (about $5,950) for a black embroidered dress, according to WWD.
In the Instagram photos so far, the child models are seen sporting luxurious fur coats, embroidered band jackets and double-breasted blazers.
For the girls, there are also plenty of the tulle tutus that little inspiration North West is such a huge fan of.
The inspiration: Olivier claims that he decided to create a children’s clothing line after designing outfits for two-year-old North West
Top to toe: The pieces in the collection include luxurious fur coats and embroidered military jackets as well as the tutus little North is so fond of
Top of the line: The line carries a hefty price tag, ranging from around $205 (for a T-shirt) to $5,950 (for a black embroidered dress)
‘These are the same looks that, over the years, moms and dads have repeatedly pleaded with me to produce for their kids,’ Olivier added to WWD.
The two-year-old daughter of Kim Kardashian, 34, and Kanye West, 38, was previously dressed by Olivier in a pair of tiny double-breasted blazers, one in white and one in khaki, which she paired with tutus, of course.
With North setting the trend, the line is sure to be picked up by other little ones of Hollywood’s elite – perhaps by North’s contemporaries on the tot fashion front such as Zuma Rossdale, Harper Beckham and Blue Ivy Carter.
The brand is not only popular with North and her famous mom, but is actually a favorite of the whole Kardashian clan.
Future clientele: The line is sure to be popular with other stylish Hollywood kids, such as seven-year-old Zuma Rossdale (left) and Blue Ivy Carter (right), 4
Watching the catwalk: David Beckham’s four-year-old daughter Harper is another famously stylish tot
Friends in high places: Olivier has helped push his brand to becoming one of the most popular among Hollywood’s elit
All in the family: Kylie and Kendall Jenner have previously starred in a campaign for Balmain, which Olivier called a ‘celebration of the unique and unconditional love of siblings’
Star power: Gigi Hadid (left), Alessandra Ambrosio (center), and Karlie Kloss (right) have all walked the runway for the French brand
Kylie and Kendall Jenner starred in a tandem ad for the brand in summer last year in a campaign Olivier called a ‘celebration of the unique and unconditional love of siblings’.
Kardashian momager Kris Jenner has also sported the wares alongside dozens of other stars like Jaime King and Alessandra Ambrosio.
Karlie Kloss and Gigi Hadid have also walked the runway for he French brand.
The new children’s line comes hot on the heels of a wildly successful collaboration between the brand and H&M, which caused chaos upon hitting stores in November.