It’s hard to believe so many people like Cadbury’s Crème Eggs this much, but apparently they do. In honour of the classic confectionery a pop-up café has been erected in London’s Soho and opened its doors last night.
A number of your usual celebrity suspects turned up to celebrate the opening including Made in Chelsea’s Lucy Watson and Louise Thompson, and The Only Way is Essex’s Ferne McCann.
Martha from the Great British Bake Off also made an appearance and and I found myself wishing she’d had a hand in the creations on the menu.
Emily Hodgkin went to the pop-up café erected in London’s Soho, which opened its doors last night
The café will stay open in Soho’s Greek Street for seven weeks, and is billed as a haven for Crème Egg lovers. Half of the availability for each day was advertised online and has already completely sold out, with the rest available for walk-ins each day.
The café, which is will open on Fridays, Saturdays and Sundays from January 22 to March 6, will also offer toasties to go for £2.
In a world where publicity seems to be about getting the most likes Instagram it seems the café has been created with this in mind. Smashed egg crime scenes complete with police tape adorn window sills while the chocolate eggs nestle in purple nests tucked away in corners and suspended on walls.
There’s also a button to press on the wall, which makes an egg roll down the stairs in a Perspex tube. This is a fun little novelty. The button sounds a beep at which a man at the top of the stairs drops the egg into the tube for it roll down. Whether this feature will run all the whole time the café is open, and whether diners will become irritated by this beeping, I don’t know.
The ‘egg-stravagent’ (according to Cadbury’s) sit-in menu comprises of four items: Creme Egg toasties, egg & soldiers, Creme Egg tray bake and Strawberries and Crème Mini Eggs, which was not on offer at this evening. All the dishes cost £4.
The ‘eggtini’ – a lethal concoction of rum, Disaronno and chocolate liqueur with a pretty meringue egg fondant
Creme Egg and soldiers – a Creme Egg, with the top lopped off, a served with lightly buttered toast
The pièce de résistance was the Creme Egg and soldiers. It’s exactly what you’re imagining – a slightly melted Creme Egg, with the top lopped off, a served with lightly buttered toast. I wasn’t convinced about this one. The toast was limp and the egg too small and too cold to really get the delicious, runny feel you get with a real egg.
A lot has been made about the shrinking size of the egg over the years. My sliver of toasty solider barely fit in the egg. It was, altogether, an unsatisfying dip.
But the dish photographs well, which is the number one most important thing when it comes to dining now, isn’t it?
The toasties are without a doubt the tastiest thing on the menu. Although, it’s nothing that you couldn’t recreate at home. I grabbed a waitress who’d spent most of the night in the kitchen making the dishes. She told me all it takes is a slightly melted mashed up bit of egg and your usual toastie maker.
There’s also a button to press on the wall, which makes an egg roll down the stairs in a Perspex tube
The warm chocolate between the crisp toast has a real comfort food feel to it, kind of like a hearty British alternative to a chocolate crepe. I might even consider popping in to pick one up to go, if I’m in the area.
The tray bake, which the waitress and I agreed was a little bit dry, was a simple chocolate sponge with a splodge of Creme Egg on the top.
Two cocktails were on the menu, a specially created ‘eggtini’ – a lethal concoction of rum, Disaronno and chocolate liqueur with a pretty meringue egg fondant, and a pis-goo sour, which was a pisco sour with ‘goo’ in the name. It was nice all the same.
The cafe is situated on three floors of a very narrow building. On the ground floor passers-by can order a dish to go.
Upstairs is the seating area with seven small round tables fairly cramped together in the space, with either wall booths or stools for patrons to sit on.
There seems to be a cult-like, die-hard love for the Cadbury Creme Egg among the populous
Another floor up is a deep, adult-sized ball pits, the balls coloured in Creme Egg reds, yellows and purples, of course. If you go in for ball pits, this is one of the funniest things about the place. Various games including a basketball hoop have been set up around the pit for you to play with.
I can’t help thinking that the space might have been better used for comfortable seating but, then again, how often after the age of eleven are do you get the chance to mess around in a huge ball pit? Not often, is the answer, and it really is fun.
Still, there seems to be a cult-like, die-hard love for the Cadbury Creme Egg among the populous. Walking out with my goodie bag a group of middle aged women grab me and ask where the Creme Egg cafe is, and can they get in?
No doubt absolute fanatics will enjoy the kitsch café with its heavy branding, but if you fancy saving time and money you might as well just put a Crème Egg in the microwave.
The Creme Egg café will be open for seven weeks only from today until 6th March on Fridays between 5pm – 9pm and Saturdays and Sundays between 2pm – 6pm. Tickets for the sit-in Café are now all sold out but a limited number of walk-ins spaces available on a first come, first served basis.
The tray bake, which the waitress agreed was a little bit dry, was a simple chocolate sponge with Creme Egg