The billionaire Republican presidential candidate revealed that he planned to spend at least $2million a week on television advertising in the first three voting states.
His first ad is set to be unveiled today – one of a number of ads due to be released in the last month before the Iowa caucuses.
Message: Donald Trump vows to ‘make America great again’ in a pyrotechnic first campaign ad which features ISIS, illegal immigration and the San Bernardino killings
The TV spot makes mention of Trump’s controversial plan to ban Muslims from entering the US, ‘until we can figure out what’s going on’
Familiar faces: The 30-second ad also features the images of the San Bernardino killers, Syed Farook and Tashfeen Malik
According to the Washington Post, which says it has seen the advertisement, it begins with shots of Barack Obama and Hilary Clinton before showing a US battleship launching a missile.
It then shows suspects in the San Bernardino terrorist attacks, ISIS fighters and people crossing the US-Mexico border.
The Washington Post reports how a voice then tells viewers: ‘That’s why he’s calling for a temporary shutdown of Muslims entering the United States, until we can figure out what’s going on.
‘He’ll quickly cut the head off ISIS and take their oil. And he’ll stop illegal immigration by building a wall on our southern border that Mexico will pay for.’
Trump, filmed at one of his rallies, then declares: ‘We will make America great again!’
Shadowy figures are seen in the video crossing the US-Mexico border, with the narrator calling for a stop to illegal immigration into the country
Bold statement: In his first campaign ad, the GOP front-runner promises to ‘cut the head off ISIS’ and take their oil
His decision to spend $2million a week on television advertising is a move that would mark a departure for a candidate who has so far relied on free media to fuel his insurgent campaign.
He revealed last week: ‘I don’t think I need to spend anything. And I’m very proud of the fact that I’ve spent the least and achieved the best result. I feel I should spend. And honestly I don’t want to take any chances.’
Trump, who leads in national Republican preference polls, has seen his lead dissolve in lead-off Iowa, where Texas Senator Ted Cruz is surging on the backing of the state’s robust evangelical conservative voting bloc.
The front-runner had spent nothing on television advertising to date, and just over $300,000 on radio ad time, according to advertising tracker Kantar Media’s CMAG — far less than his rivals.
Former Florida Gov. Jeb Bush has spent more than $40million and trails Trump and several other candidates.
Trump has teased plans to advertise on television in the past, but ad buys have failed to materialize.
While Trump has said he’s willing to spend whatever it takes to win the Republican nomination, he has proven a frugal campaigner, putting very little of his own money on the line.
While Trump likes to claim he’s self-funding his campaign, the vast majority of what he’s spent so far has come from donors across the country sending checks or purchasing merchandise from his website.
The billionaire Republican presidential candidate revealed that he planned to spend at least $2million a week on television advertising in the first three voting states
‘I’ll be spending a minimum of $2million a week and perhaps substantially more than that,’ he told reporters, adding, ‘If somebody attacks me, I will attack them very much and very hard in terms of ads.’
Trump said last week that he had screened the first two ads and says they touch on immigration, trade and national security policy.
When the real estate mogul announced his candidacy in June, he said he planned to spend $35 million by January 1, 2016.
Instead, his combative language has resulted in a steady stream of media coverage, often stemming from comments made during the five GOP debates or during speeches at packed rallies.
Trump first hinted at plans to start spending at a rally last Monday evening in New Hampshire and tweeted about his plans the following day.