Hailey Baldwin goes from blonde bombshell to girl next door in Denim & Supply Ralph Lauren’s new campaign.
The 19-year-old model toned down her sex appeal for the shoot, trading her sexy cleavage-baring ensembles for a navy floral dress and clogs.
Hailey, who recently went public with her relationship with Justin Bieber, stars in the Spring 2016 campaign alongside her pal, Orange is the New Black star Ruby Rose, and artist Edward Granger.
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American girl: Hailey Baldwin models a navy and white floral dress and tan clogs in Denim & Supply Ralph Lauren’s new campaign
Group shot: The Spring 2016 ads also feature artist Edward Granger (left) and Orange is the New Black actress Ruby Rose (center)
New Year, new love? Justin Bieber confirmed his romance with Hailey on Monday when he posted this photo of them sharing a passionate kiss during their Caribbean getaway
In one of the images from the shoot, Stephen Baldwin’s daughter can be seen sitting on a stool next to an old record player. Her ’40s-inspired dress is paired with tan clogs and a blue bandanna that is wrapped around her wrist.
Hailey’s blonde hair is haphazardly parted in the middle and is left in natural waves that flow just slightly past her shoulders.
Meanwhile, Ruby looks like a chic farmer in a pair of distressed overalls paired with a tweed vest and a cowboy hat.
The campaign also features a four-part video series that is being rolled out on Denim & Supply Ralph Lauren’s Instagram page, and the 29-year-old actress, who stars in the first clip, said working with Hailey was a happy accident.
beautiful people: Hailey (front left) also appeared in the brand’s Fall 2015 campaign, which starred Bella Hadid (back right), Cody Simpson (back, second from right), Tinashe (front right), and others
Workig girls: Ruby, 29, asked to shoot the campaign with Hailey after she learned her friend is also one of the faces of the brand
Last season, Hailey appeared n Denim & Supply Ralph Lauren’s Fall 2015 ad alongside Cody Simpson, Bella Hadid, and Tinashe, and Ruby told Fashionista that she was at a Denim & Supply store when she saw Hailey featured on the wall.
‘I didn’t know that she did the campaign a season directly before me,’ she explained. I called her and found out that she didn’t know I was doing this campaign, too — she only knew that there was ‘another spokeswoman.’ It was a very funny moment.
‘I was shooting that week and I asked the team why we weren’t shooting together. We’re really good friends — we should absolutely do something together. So they called her up and, luckily, she was free.’
Eye on the prize: The singer appears to be distracted by Hailey’s cleavage-baring dress in this snap
Model in the making: The blonde beauty took to Instagram on Wednesday to share these photos of herself modeling a figure-hugging black dress and white sneakers
Social media star: Hailey, who has 3.6 million Instagram followers shared this photo of herself in a black bikini top earlier this week
After the campaign debuted on Wednesday, Hailey took to Instagram on Wednesday to share a behind-the-scenes shot of herself walking on a cobble street alongside Ruby and Edward.
‘Happy to be in @denimandsupplyrl spring campaign,’ she captioned the photo. ‘Follow them to see me in their exclusive cinematic social series starting in Brooklyn.’
The image received more than 210,000 likes, which isn’t surprising considering Hailey boasts 3.6 million followers.
Intimate moment: When Hailey shared this photo of herself kissing Justin’s neck, she received a barrage of criticisms from Beliebers and supporters of his ex-girlfriend Selena Gomez
Can’t we all get along? Hailey mayve have been asking her haters to back off when she captioned this playful snapshot with an emoticon of a hand giving the peace sign
And hopefully she is receiving some positive feedback. Earlier this week, the model posted a photo with a simple emoticon of the peace sign after receiving a torrent of abuse on Instagram by Justin Bieber fans and supporters of his ex-girlfriend Selena Gomez.
‘On a black and white image of Hailey kissing Justin’s neck, one Instagram user wrote: ‘You are a b*tch…. Selena is better than you…… Justin is not for you…. @haileybaldwin. [sic]’
Another wrote: ‘@haileybaldwin He only loves your body. You’re a piece of nothing, compared to Selena, poor girl. lol just saying. [sic]’
Justin confirmed his romance with Hailey on Monday when he posted a photo of them sharing a passionate kiss during their Caribbean getaway.