Kanye West will take over Madison Square Garden at 4pm today to debut both his Fall 2016 fashion range, Yeezy Season 3, and his latest album, The Life of Pablo.
Giving fans a sneak peek of what to expect, the rapper-turned-designer tweeted a few photos from model fittings, as well as several final designs, including a coat, shirt, gloves, knit sweater, and a pair of socks with clear heels.
Kim Kardashian also posted a pair of plastic high-heeled boots on Instagram, with the caption ‘Yeezy 3’.
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Welcome to the show! Kanye West will debut the third collection of his Yeezy line today, and sent these jackets as invites (as seen on Teen Vogue editor Amy Astley)
What a quack: He has also been posting sneak peak pictures on his Instagram account of what fans can expect including, unsurprisingly, more duck boots
Sock it to him: Even the socks previewed in the pictures are fashion-forward
Going for brights: Unlike previous seasons, there seems to be more of a colorful presence in this collection
So glam: Some of the items seem a lot more glamorous than the sweatpants and leggings of seasons past
The show is set to be attended by a select group of fashion industry insiders (editors, stylists, critics and buyers), A-list celebrities, as well as more than 18,000 fans who paid up to $8,500 on resale sites for tickets. The official price of tickets was $50 to $135.
For those who cannot make it, the there will be a 90-minute live stream of the show on Tidal. The show will also be screened in movie theaters across 25 countries.
West, who requested that Rick Flair and Hulk Hogan be invited, in addition to Nation of Islam leader Louis Farrakhan, singer FKA twigs and Michael Jordan, also released preview images of the show’s invites: a Yeezy hoodie.
Flashback: Kim Kardashian shared this flashback image from her husband’s previous Yeezy show, in honor of Thursday’s event
Double whammy: He also debuted his album cover for The Life of Pablo
Stripper heels: The rapper-turned-designer has upgraded his footwear, too
Behind-the-scenes: The show begins at 4pm at Madison Square Garden in New York City
Several fashion editors, including Teen Vogue editor Amy Astley, shared images of themselves proudly wearing their invites on social media in anticipation of the event.
The rapper first collaborated with Adidas in early 2015 to debut Yeezy Season 1. This will be his third collection (Yeezy Season 3) for the sportswear brand.
Kanye’s last two collections have featured very minimal designs that have left fashion critics divided.
His sister-in-law Kylie Jenner walked in his last show, donning a very pared-back nude ensemble and a baseball cap, which was pulled down over her eyes, concealing most of her face.
Perks: Kanye will be playing his latest album for the lucky fashion fans invited to the show
Bigging it up: This logo also surfaced online in the hours before the show’s scheduled start time
Wife support: Kanye’s wife Kim Kardashian is already a fan, sharing this image of a boot from the collection
Building excitement: The audience is sure to be packed with A-list names and plenty of members of the Kardashian-Jenner clan