Is there a fashion faux pas more embarrassing than mispronouncing your favourite label?
If you love your designer brands but worry about stumbling over your words, you’re not alone.
Vlogger Riyadh Khalaf took the streets of London for FEMAIL to find out just how many people can correctly pronounce fashion’s biggest names.
Is there a fashion faux pas more embarrassing than mispronunciation? If you love your labels but worry about stumbling over your words, you’re not alone. Vlogger Riyadh Khalaf, above, hit the streets to quiz Londoners
Opening the video, Riyadh said: ‘We at MailOnline want to know just how fashion forward Londoners are.’
He started the challenge with French fashion house Balmain, founded in 1946, showing passers-by the spelling on a card and asking them to read it aloud.
First up, a man went for the obvious, he tried ‘Bal-mayn.’ While one woman overcompensated with her high-pitched pronunciation but still didn’t manage to correctly pronounce, again plumping for ‘Bal-mayn.’
One man admitted he had ‘no idea’ but gave it a go anyway, reading it as ‘Bal-May.’
But Riyadh explained it’s actually pronounced ‘Bal-Ma.’
It is now a go-to label for the Kardashians and is headed up by creative director Olivier Rousteing. Fittingly, it was also the first fashion label ever to gain one million Instagram followers.
First up was French fashion house Balmain, founded in 1946. It is now a go to label for the Kardashians and is headed up by creative director Olivier Rousteing. It was also the first label to gain 1 million Instagram followers
Attempts included ‘Bal-mayn’, ‘Bawl-mayn’ and ‘Bawl-may’ but the correct version is pronounced Bal-Ma
A woman who first of all suggested ‘Giv-in-chee,’ was told she was incorrect by Riyadh and plumped for ‘Giv-in-chay’
Next up, Londoners gave it their best shot to pronounce Givenchy, also a French fashion house which was founded 64 years ago.
One woman got off on the right foot when she suggested ‘Ji-vin-chee,’ as the label’s ‘G’ is pronounced as a ‘J’.
One man seemed to struggle to read the card and went for ‘Giv-ich-ee.’
While a woman who first of all suggested ‘Giv-in-chee,’ when told she was incorrect by Riyadh plumped for ‘Giv-in-chay.’
But she was still incorrect, as the proper pronounciation is: ‘ji-von-shee’.
Hermes was always going to be a tricky one, and many were thrown by the label’s silent ‘H.’
One man suggested: ‘Her-mes,’ while another got it completely wrong when he tried ‘Herms’ and another man fell foul of the luxury brand established in 1837 when he suggested ‘Her-mees.’
The correct pronunciation is in fact ‘Air-mes’.
Riyadh explained the correct pronunciation for the French fashion house is ‘ji-von-shee’
A man tried to say ‘Hermes’ correctly but fell foul of the Parisian label, calling it ‘Her-mes’
The correct pronunciation for the label Hermes is ‘Air-mez’ with a silent ‘H’ on the French brand
Other tricky to pronounce names that Riyadh used to put these Londoners through their paces included Christian Lacroix – which this man pronounced ‘Christian La-rux’
French designer Christian Lacroix has a tricky name. It is actually pronounced: ‘Chrish-ee-an Luh-qua’
Next up was Italian label Moschino, and many people took the brand’s name at face value.
One man thought it was ‘Mosh-eeno,’ while a woman took a stab in the dark and guessed ‘Match-in-o.’
Another woman tried: ‘Most-cheen-o’ but the correct pronunciation is ‘Mos-key-no.’
Next, Riyadh challenged passers-by to pronounce Christian Lacroix.
The first man managed Christian, but fell down at the second hurdle, going for ‘La-Craig.’
Another woman thought the surname was pronounced ‘La-croiks.’
While one man gave it a good go but thought it was pronounced ‘La-rux.’
This woman tried to pronounce Italian brand Moschino as ‘Most-een-o’ in the clip
Riyadh explains the proper way to say Moschino is ‘Mos-key-no,’ using a hard sound rather than saying the ‘ch’
Another tongue twister was Giambattista Vall, which this man pronounced as ‘Jee-am-basta Vall-ee’
Riyadh explained the Italian label is pronounced ‘Gee-awm-bah-tees-dah Vaw-lee’
The correct pronunciation is ‘Christ-ee-an Luh-qua.’
Italian label Giambattista Valli was understandably a tongue twister for many.
One man in a gingham shirt pronounced it ‘Gee-am-ba-ti-sa Vall-ee,’ while another went for ‘Jee-am-basta Vall-ee.’
The correct pronunciation is ‘Gee-awm-bah-tees-dah Vaw-lee.’
Louis Vuitton is such a well-known fashion brand but it threw many people.
A blonde woman confidently said: ‘Lew-is Vu-ton’ and was shot down by Riyadh.
While another woman tried ‘Lew-ees Vu-ton,’ but the correct way to say it is ‘Lu-wee Vwee-ton.’
A blonde woman tried to pronounce Louis Vuitton but was incorrect when she said ‘Lew-ees Vu-ton’
Riyadh explained the French brand should be said ‘Lu-wee Vwee-ton’ which nobody got correct
Loewe a Spanish luxury fashion house based in Madrid is actually pronounced: ‘Lo-ey-vey’
Loewe, which began in Madrid in 1846, looks deceptively simple but proved the hardest of the bunch.
A man in a bomber jacket guessed it was said ‘Leur,’ while a blonde woman in a camo jacket attempted with ‘Lu-wee,’ while two men tried ‘Le-wee’ and ‘La-wee’ as a guess.
And one man went for the obvious – ‘Low.’
But Riyadh revealed it’s actually pronounced ‘Lo-ay-vay’ – which you wouldn’t have known unless you’re a serious fashionista.
HOW DO YOU PRONOUNCE THEM?