Mulberry’s bags were once regarded as the accessory du jour. The style set carried them, Alexa Chung and Lana Del Rey had totes named after them and Cara Delevingne even created her own collection.
But it’s been a tumultuous two years for the luxury leather goods brand after losing star designer, Emma Hill, and seeing five profit warnings.
Hoping to inject some much-needed life back into the label, Johnny Coca was poached from French fashion house, Celine, where he was widely credited with transforming their accessories.
A model walks the runwayin a sheer dress with sequin embellishments and a leather biker jacket at the Mulberry LFW Autumn/Winter 2016 Show at The Guildhall
A model showcases a pink ruffled shirt with a navy pleated shirt and stud embellishments, clutching one of the new season’s coveted bags, left. A canary yellow dress with spaghetti straps is layered over a delicate plum blouse, right
The Clifton is already being coveted on social media – a super classic over the shoulder tote with a simple gold chain strap. Long gone is the iconic tree logo in favour of simple branding in sophisticated gold
After hiding away in Mulberry’s design studio, Coca today made his London Fashion Week debut to much fanfare – and he certainly didn’t disappoint.
The pressure was on for Coca today, with analysts at Barclays even saying the outlook of the group hinges on his success. So what’s on offer for AW16? And – more importantly – will Coca help win back Mulberry’s customers?
Perhaps unsurprisingly, he kicked off proceedings by unveiling a new must-have handbag – and the fash pack are already lusting over it on social media.
Perhaps his version of the coveted Bayswater or Alexa, Coca has given us the Clifton – a super classic over the shoulder tote with a simple gold chain strap. Long gone is the iconic tree logo in favour of simple branding in sophisticated gold.
A Mulberry model walks the runway in plaid trousers, a frilly blouse and chunky oxblood platforms clutching a must-have black leather bag
Make-up was kept to a bare minimum with hair slicked back from the model’s faces to showcase their natural beauty. A bomber jacket gets a high fashion makeover, paired with chunky platform slingbacks, right
Notable highlights were chunky Mary Janes and slingback pumps, pictured on the catwalk, with his new press stud detailing, a detail that looks set to become his signature
The new IT bag is available in a host of colourways including green, black, red, oxblood and tan meaning you can be on trend without being generic.
But today’s offering was about more than just bags. Coca used his grand debut to prove he can do other accessories – such as shoes – well.
Notable highlights were chunky Mary Janes and slingback pumps with his new press stud detailing, a detail that looks set to become his signature.
What really had everyone talking was his outwear. His burgundy, moss green and leather coats were modern, sharp and now on everybody’s autumn shopping list.
Burgundy, moss green and leather coats had everybody talking. The textured shaggy styles were modern, sharp and are sure to be on everybody’s autumn shopping list
Johnny Coca, pictured left walking the runway at the end of the show, was poached from French fashion house, Celine, where he was widely credited with transforming their accessories
Jenny Bastet, Anais Gallagher, Anna Brewster, Noomi Rapace, Ellinor Olovsdotter, Jack Penate, Alice Dellal and Andrea Dellal sit in the front row at the Mulberry LFW Autumn/Winter 2016 Show at The Guildhall on February 21 in London
Make-up was kept to a bare minimum with hair slicked back from the model’s faces to showcase their natural beauty.
The front row was also a star-studded affair with Jenny Bastet, Anais Gallagher – daughter of Noel Gallagher and Meg Matthews – actress Anna Brewster, Swedish actress Noomi Rapace, singer songwriter Jack Penate, model Alice Dellal and mother Andrea.
Speaking upon Coca’s appointment last year, fashion expert Gemma Champ said: ‘Celine has amazing accessories.
‘The last couple of collections have been really significant and copied all over the high street.
‘Coca will hopefully bring a bit more humour to Mulberry, which has a quirky British style to it.’
After today’s show – and the response on social media – it seems she was right.