In most households a dig in the ribs is the only effective way to combat snoring.
Others might rely on medieval contraptions which fit over the nose and mouth and look like instruments of torture.
Some have even resorted to sewing a tennis ball into a pyjama top to stop people lying on their back.
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The $299 (£200) Nora device (pictured) works with a padded cushion that sits under a person’s pillow. Nora’s built-in microphone listens out for snoring and wirelessly sends a signal to the padded cushion which inflates
Now, tech experts believe they have the answer in the shape of a smart pillow system named ‘Nora’.
Snoring is most often caused when the muscles in the throat become relaxed and then vibrate as the sleeper breathes in and out.
Nora can be slipped inside any pillow and will gently inflate and deflate in a cycle that moves the sleeper’s head, so opening up the airway.
The device works in conjunction with a smartphone app and a device, shaped like a pebble, which sits on the bedside table.
The pebble contains a microphone and can pick up the early sounds of snoring at the point before it is likely to wake a partner.
It then sends a wi-fi signal to trigger the cycle of inflation and deflation with the result the snorer moves their head.
HOW DOES NORA WORK?
The 3-in (8cm), white device sits on a bedside table, away from the user’s head.
Its wireless microphone detects any increase in sound, typically created by snoring, and connects to a padded, inflatable cushion under the person’s pillow.
Once it detects a person snoring the cushion gently inflates to ‘nudge’ the user, causing them to stir and stop snoring.
This slight movement stimulates the relaxed throat muscles.
As a result, the airway assumes its natural position and you can breathe normally once again.
Nora is one of thousands of smart devices for the home that will be revealed this week at the Consumer Electronics Show in Las Vegas.
Central to the show this year will be smart hubs for the home, where families can control everything from the heating and lighting to making a cup of coffee through apps connected to smartphones, tablets or the family TV.
And in an era where transport is the new frontier for tech giants, many will be rolling out smart driverless cars, some powered by long range batteries rather than petrol.
Co-founder of Smart Nora Inc, Behrouz Hariri, said the inspiration came from his father, who is an inventor and engineer as well as suffering from snoring.
Mr Hariri, a product designer based in Toronto, Canada, said: ‘Nora listens for the early sound of snoring. As soon as it is just about to get loud enough to wake the partner, the padded insert in the pillow slowly inflates.
‘That slow movement tends to do the trick.’
He said: ‘Historically, people would tend to nudge each the snorer very hard because they are frustrated to make them change position.
Nora was developed by San Francisco-based Smart Nora Inc, which has launched a Kickstarter campaign to fund production of the device. The 3-inch (8cm) gadget sits on a bedside table, away from the user’s head
Now that the campaign has successfully been funded, pre-orders are expected to be shipped in May
‘Nora does that in slow motion and both partners can sleep through the night.
‘You don’t start snoring until the muscles in your upper throat relax and the airway collapses a little. If we can stimulate the muscles to move and open up the airway, then the snoring will be prevented.
‘The idea is that we interrupt the snorting right before it would be loud enough to wake someone up.’
The trigger point for when the padded insert begins the cycle can be changed depending on what snoring sound level people are prepared to tolerate.
The headline price for Nora is $299 (£200) and it will be available from the company’s website in the summer.
Elsewhere, Nora syncs with a smartphone app to reveal the user’s sleep habits and how ‘quiet’ their night was