Dunking on strangers is great. Standing like a mannequin is fine too. But if you want to make a splash on the internet this week, you better pick up a book.
The #bookphonechallenge encourages users to pick up their latest reads and hold them to their ear like a phone. It’s similar to photos you may have seen of rappers, entertainers, and the suddenly cash-rich holding stacks of money to their ears like phones — only this time, it’s for people who love to read.
The #bookphonechallenge started with Lord Jamar, a hip-hop artist from the group Brand Nubian.
In his first post, he wrote, “On my phone, knowledge is calling.” Soon after, he made a funny video using his books as a make-believe phone. The challenge was born.
Since #bookphonechallenge began July 29, more than 9,000 posts have used the hashtag.
The challenge has spread quickly on social media, particularly among black users. It’s the perfect combination of hip-hop culture, continuous learning, and great photos. Since reading is perfect for all age and stages, everyone can participate!
From sweet babies starting on the right track…
…to older kids finding their favorites and exploring the world around them.
Grown folks are in on it too. Sharing what they’re reading for business or pleasure…
…as well as the books that inspired and challenged them.
I’m passionate about telling stories. That passion started at a young age with a love for the written word. So today I’m posting for the #BookPhoneChallenge and sharing some of the books that have challenged, informed and inspired me. What are you reading? #knowledgeispower #bookphonesovermoneyphones 📸: @kdkattt
As an adult, reading isn’t always carefree or fun.
(Finals are no joke.)