Kendall Jenner is one of the most in-demand models in the world, and so it’s no surprise that her new campaign comes from all the way across the globe.
The 20-year-old Victoria’s Secret model has been announced as the face for massive Thai fashion retailer CPS Chaps for their new Spring 2016 collection.
The collection, created with the idea of an ‘everyday runway’ in mind, includes sophisticated casual ensembles that the Keeping Up With the Kardashians star pulls off with ease.
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Perfect pins: Kendall Jenner is the new face for the Spring 2016 Collection of Thai brand CPS Chaps
In demand: The campaign is just the latest in a string of international successes for the 20-year-old model
Stepping out: The collection of casual items is based around the concept of ‘every day runway’ fashion
The photos for the campaign see the dark-haired beauty with an understated make-up look with nude lips and her locks parted in the middle.
Among the pieces being modeled by the young reality star are casual blouses and skinny jeans as well as denim shirts, shorts and vests.
Aside from denim, 1970s-influenced floral patterns are used in several of the pieces as well as other 70s-associated features like flared pants and long vests.
Throwback: The collection contains plenty of 1970s-influenced styles including floral patterns (right) and flared plants (left)
Simple and chic: Casual blouses and skinny jeans are a prevalent feature in the collection
Keeping it clean: The Victoria’s Secret model is simply styled for the shoot with understated make-up and her long dark locks parted in the middle
The get-up: The New York shoot was styled by the brand’s creative director Chamnan Pakdeesak
The shoot, which was done in New York City, focuses on the casual nature of the collection, which is not overtly masculine nor feminine.
The collection, styled on Kendall by the brand’s creative director Chamnan Pakdeesak, is a departure from the brand who have previously worked with Thai rockers such as the band Toon Bodyslam and Jeng, the singer for Big Ass.
Models Davika ‘Mai’ Hoorne and Bee Namthip have also previously fronted campaigns for the 35-year-old brand.
Next up: Kendall follows in the footsteps of popular Thai models Davika ‘Mai’ Hoorne and Bee Namthip who have also worked with the brand
Blurred lines: The collection aims to appear between the lines of femininity and masculinity
Big success: Kendall is one of the most in-demand models in the world, and was named the most influential girl in the world by Time magazine along with her sister Kylie
Coming out: The new CPS Chaps collection is due to hit stores in Thailand from this Thursday
The new collection is due to make its debut in CPS stores in Thailand on Thursday.
And the campaign is far from the only thing Kendall has on the go – she also recently starred in the Knockout Eye Collection campaign video for Estee Lauder, showing off her famous slender figure and pert behind in just a pair of underwear and a tank top.
These along with a recent shoot for Mango has marked a big start to a year that already has a lot to live up to for the young model – in 2015, Time magazine named her, along with sister Kylie, the most influential girl in the world.
She was also the youngest model on Forbes’ list of highest-paid models in September 2015, coming in eighth, with four million in earnings that placed her just behind British supermodel Kate Moss.