These Women Are Lining Up For A Beauty Pageant, But It’s Not Modelling They’ll End Up In

Posted on January 03 2016 at 16:23 pm

Profile photo of Joe Terzeon

Romance Misogyny isn’t dead. Women are still objectified but rarely is this objectification as controlling or patriarchal as the Oriental Beauty beauty pageant. Usually the women in these contests are vying for fame, fortune and a modelling contract. Granted, Oriental Beauty is a modelling agency and the girls in the contest may indeed win a modelling contract.

However, there will be those who are still successful but don’t win a contract. For these girls, the job will be a little different. Held in Qingdao, China, the contest inducts high school students, via a beauty pageant, into the word of airline hospitality. More than a thousand women (and a token handful of men) participate in the annual pageant.



Candidates must be at least five foot six in height, although for those with exceptional looks, this can be dropped to five foot five. For women participating in the contest, the requirements are exacting. They must be: “elegant, slim, have sweet voice and have no scars in the exposed part of their skin”.

Participants must also be recent graduates and are usually from Shandong, Hebei, Shanxi, Anhui, Jiangsu, Jilin and other nearby provinces. The audience is comprised of modelling schools and airline training colleges. The organisers say it is a place for recruiters to find the right kind of talent in one place.



Needless to say, this event has its critics. In an industry plagued with phrases like ‘trolley dolly’ one could easily argue that it is in need of modernisation. However, this style of recruitment is certainly doing it no favours. Hopefully this will soon be a thing of the past.

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